School of Business and Trade

In a world where technology evolves at breakneck speed and consumer behavior shifts almost daily, the art and science of marketing have undergone a profound transformation. Gone are the days when businesses could rely solely on traditional methods like print ads, billboards, and TV commercials to capture the attention of their audience. Today, marketing is a dynamic, ever-changing discipline that demands creativity, adaptability, and a deep understanding of the digital landscape. This book,...

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