EGE.00107
Université de Fribourg
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Samenvatting
Summary Marketing Strategy
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---65december 20252025/2026
- Marketing strategy refers to an organization’s integrated pattern of decisions that specify its crucial choices concerning products, markets, marketing activities and marketing resources in the creation, communication and/or delivery of products that offer value to customers in exchanges with the organization and thereby enables the organization to achieve specific objectives 
Objectifs de formation 
At the completion of this course, students should be able to: 
 
• Use the key elements in d...
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