Université de Fribourg

Detailed diagram of the arteries of the head and abdomen to easily learn the vascularization of the upper body.

The course is designed to introduce students to the particularities of international management. A broad overview over the most relevant topics in international management is given. In this course we will first examine the changes in the external environment leading to increased internationalization and simultaneously forming the context for international companies. Then, the basic dimensions of management in a multinational corporation, i.e. 1. the coordination of foreign subsidiaries,...

This course focuses on the main approaches in intercultural management and cross-cultural management research. With the help of case studies, students will become aware of critical incidents that are specific to intercultural cooperation and to international career mobility.

Marketing strategy refers to an organization’s integrated pattern of decisions that specify its crucial choices concerning products, markets, marketing activities and marketing resources in the creation, communication and/or delivery of products that offer value to customers in exchanges with the organization and thereby enables the organization to achieve specific objectives Objectifs de formation At the completion of this course, students should be able to: • Use the key elements in d...