WEST GUWAHATI COMMERCE COLLEGE

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BCM0401204 RETAIL MANAGEMENT 1

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Class notes BCM0401204 (RETAIL MANAGEMENT)

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Retail Management is the process of managing all the activities involved in selling goods and services directly to the final consumers for their personal or household use. It encompasses a wide range of functions—from product procurement and inventory control to store layout, marketing, customer service, and financial management. The ultimate goal of retail management is to ensure customer satisfaction while maximizing the profitability and efficiency of the retail business. --- Meanin...

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WEST GUWAHATI COMMERCE COLLEGE • BCM0401204