Marketing Management

Erasmus Universiteit Rotterdam (EUR)

Here are the best resources to pass Marketing Management. Find Marketing Management study guides, notes, assignments, and much more.

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Class notes

Lecture slides + notes + summaries/notes about the articles
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71

October 2023

2023/2024
All the lecture slides (most of it typed out, so you can search with crtl+f) Some additional notes Notes about all the articles: some a summary or just some notes which were remarkable (don't rely on this!)
renskerijkaart
$7.16 More Info

Summary

The 4P's in marketing management
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March 2023

2022/2023
This document summarises how we exactly implement our strategy and articulate our positioning. This can be achieved through the 4P's strategy (product, price, place, promotion). This includes also additional readings as, how to stop consumers from focusing on the price, pricing to create share value.
annemarietrgmn
$6.56 More Info

Summary

how to make a successful marketing strategy in 3 steps (marketing management)
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7

February 2023

2022/2023
the summary outlines how to make a successful STP, segmenting, targeting, and positioning. The content presents explicit explications of the procedural stages, case studies, practical implementation instances, and scholarly literature integration as rediscovering marketing segmentation, and analyzing customers perceptions.
annemarietrgmn
$8.24 More Info

Summary

Marketing Management : the 3 C's
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6

January 2023

2022/2023
summary of the first part of the marketing management course namely the 3C's analysis, the importance of this first analysis for a comapny in a competitive market. The topic is broaden with notes from reading regarding the concepts discussed in this first part ( e.g. coherence premium, competitive strategy, the customer decision journey)
annemarietrgmn
$6.56 More Info

Summary

What is marketing management
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2

January 2023

2022/2023
introduction to the topic of marketing management, explaining why firms need to choose a good marketing strategy and the mistakes to avoid
annemarietrgmn
$7.04 More Info

Package deal

Marketing management lectures readings summary
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December 2022
This is a bundle of the only two summaries you will need to pass your marketing management exam. Everything you need to know is in one of these summaries.
bentevandenboom
$10.75 More Info

Summary

Marketing management (BT1203) readings summary
Available in bundle

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December 2022

2022/2023
Available in bundle
This is a collection of summaries of all readings of marketing management. With these 12 pages (instead of more than 70 or something I didn’t count) you know everything you need to know about the readings. I only used these summaries and my lecture summary (Marketing management (BT1203) lecture summary) and I got an 8.6 on my exam.
bentevandenboom
$7.16 More Info

Class notes

Marketing Management (BT1203) lectures summary
Available in bundle

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3

December 2022

2022/2023
Available in bundle
This is a complete short summary to quickly understand all content especially if you missed some lectures. Every relevant content is covered in this summary. (I got an 8,6 using this summary)
bentevandenboom
$9.55 More Info