Chapter 6 Case Study Speed Bump - Study guides, Class notes & Summaries
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MGT 4170 – Policies and Strategies Gerard Myers Chapter 6 Case Study Case #3 Speed Bump
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---2September 20232023/2024A+
- MGT 4170 – Policies and Strategies 
Gerard Myers 
Chapter 6 Case Study 
Case #3 Speed Bump 
1. What strategic challenges do you think Brian France faces as he guides his company? Using what 
you know about managing strategically, how might he respond to these challenges? 
Some challenges that Brian France faces include finding ways to attract a younger audience to expand 
the market as well as ways to make NASCAR more appealing to all sports fans. He needs to try to 
repackage the sport in ord...
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