ISC 261 UKY Fi - Samenvattingen en Aantekeningen
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ISC 261 UKY Final Exam 2025 With 100% Correct Answers
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---9augustus 20252025/2026A+
- What is PR? - CORRECT ANSWERProviding a mutually beneficial relationship with the public 
 
What does PR do? - CORRECT ANSWER1. Builds credibility 
2. Builds and protects reputations 
3. Enhances knowledge and understanding 
4. Supports a business strategy 
 
4-Step process in a successful PR program - CORRECT ANSWER1. Research 
2. Planning 
3. Action/Communication 
4. Evaluation 
 
Audience - CORRECT ANSWERThose an organization seeks to reach because they have a stake in the company 
 
EX: con...
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