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ISC UKY EXAM 2025 WITH 100% CORRECT ANSWERS
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---3augustus 20252025/2026A+
- What are the typical bases for marketing segmentation? - CORRECT ANSWERDemographics, psychographics, geographics, geodemographics, generations, benefits, usage, and behavior. 
 
Why is the behaviorable segmentation preferable? - CORRECT ANSWERit is what we are trying to influence so it should be the starting point, how people behave is more important than what attitudes they hold or what they claim matters to them, 80/20 rule. 
 
What are the positioning approaches? - CORRECT ANSWERProduct attri...
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