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Exam (elaborations)
MCOM 1300 EXAM 3 QUESTIONS AND ANSWERS 2024 WITH COMPLETE SOLUTIONS
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---5November 20242024/2025A+
- MCOM 1300 EXAM 3 QUESTIONS AND ANSWERS 2024 WITH COMPLETE SOLUTIONS 
 
Does the FCC control cable content? - Answer- NO, they control the rates NOT the content 
 
The growth of cable is tied to what? - Answer- satellite transmission 
 
What is the largest pay-TV system in operation? - Answer- HBO (Home Box Office) 
 
Is there a cause-effect relationship between watching violence and committing violent acts? - Answer- social scinetist do not agree that there is however there is an exception 
 
I...
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Exam (elaborations)
MCOM 1300 STUDY TEST QUESTIONS AND CORRECT ANSWERS ALREADY PASSED
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---6November 20242024/2025A+
- MCOM 1300 STUDY TEST QUESTIONS AND CORRECT ANSWERS ALREADY PASSED 
 
What is the Adult Bureau of Circulations? - Answer- 1914, formed to assure accurate periodical audits and statements of newspaper and magazines, circulations to do with election 
 
What was the Wheeler- Lee Act? - Answer- 1938, passed to protect the consumer against false advertising, gave regulations authority over advertising to the FTC 
 
Describe the impact of advertising in World War I and World War II. - Answer- WWI- cam...
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Exam (elaborations)
MCOM 1300 ACTUAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS
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---4November 20242024/2025A+
- MCOM 1300 ACTUAL EXAM QUESTIONS WITH 100% CORRECT ANSWERS 
 
What was the nature of journalism in the New Deal period? - Answer- Professionalized journalism 
 
What was the New Journalism of the 1960s? - Answer- -Nonfiction 
-Advocacy of writing 
-Investigative reporting 
 
Which war was the first TV war? - Answer- Vietnam 
 
What is considered to be our greatest newspaper? - Answer- New York Times 
 
What must a newspaper do to be considered outstanding? - Answer- Comprehensive coverage great ...
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Exam (elaborations)
MCOM 1300 EXAM 4 QUESTIONS AND CORRECT ANSWERS 2024/2025 LATEST UPDATE
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---7November 20242024/2025A+
- MCOM 1300 EXAM 4 QUESTIONS AND CORRECT ANSWERS 2024/2025 LATEST UPDATE 
 
l. How many advertising messages are we exposed to daily? - Answer- 500 Daily. 
 
2. In the future what age groups will require strategy changes for advertisers? - Answer- Baby Boomers. 
 
3. Describe the growth of advertising. What has it paralleled? - Answer- Paralleled growth of mass production, transportation, & communication. 
 
4. When did national advertising first develop? - Answer- 1840s 
 
5. Who is a "Huckst...
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Exam (elaborations)
MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS NEW UPDATE
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---5November 20242024/2025A+
- MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS NEW UPDATE 
 
What was unique about the Pentagon Papers case? - Answer- 1st and only time Executive branch vote prior restraint on news media 
 
Why do broadcasters complain they do not enjoy the same 1st Amendment right as publishers? - Answer- Federal Communication Commission has regulation they must follow 
 
What was the Fairness Doctrine? - Answer- Editorialize; but show the people what you are countering. You have to get the other side of...
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Exam (elaborations)
MCOM 1300 EXAM QUESTIONS AND CORRECT ANSWERS 100% VERIFIED
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---9November 20242024/2025A+
- MCOM 1300 EXAM QUESTIONS AND CORRECT ANSWERS 100% VERIFIED 
Describe the impact of advertising in WWI and WWII - Answer- Advertisings success in selling war bonds and other patriotic causes during WWII showed its ability to sell ideas. 
The War Advertising Council- encouraged Americans to support the war effort by purchasing war bonds. 
 
Describe the impact of advertising after WWII - Answer- 1. Growth in the size and number of agencies 
2. availability of television as a new selling device ...
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Exam (elaborations)
MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS
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---6November 20242024/2025A+
- MCOM 1300 TEST QUESTIONS WITH 100% CORRECT ANSWERS 
What did the Times Mirror study find? - Answer- the public generally supports the concept of a free press & the watchdog role more than it approves of performance of the press 
 
What 3 things have polls by Gallup & Harris show about the public's opinion of the media? - Answer- 1. Americans are closely divided on issue of fairness in media 2. Americans quick to criticize way news is handled 3. Americans do not want to tamper with press or c...
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