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The Basics of Multivariate Data Analysis Questions and Answers Grade A+ 20223
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4

May 2023

2022/2023

A+
Created Data - -primary research, surveys, consumer panels -Provoked Data - -online reviews (Yelp, Amazon) *Both Qualitative and Quantitative -Transacted Data - -online behavior (click on ad --> buy product) -Compiled Data - -exist to collect and compile consumer data (cookies..Ex. Acxiom - data brokers) -Experimental Data - -google analytics/ web page experiments -Unstructured Data - -photos on instagram, comments on FB - how do you capture this data? -Competitive Parity - ...
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