exams and notes

Sustainability balancing business needs and social needs over the long term and doing the right thing. Triple Bottom Line recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth one-to-one marketing an individualized marketing method that utilizes customer information to build long-term, personalized, and profitable relationships with each customer relationship orientation driven...

What uncontrollable marketing element provides user input as to how the company delivers upon its value proposition? Consumer feedback Which controllable marketing function should a company use to achieve its firm-level goals and to satisfy the target customers' needs and wants? Product Which controllable element is included in the marketing mix? Product A marketer introduces a tutorial video featuring the company's new cosmetic line. Which set of elements from the marketing mix is the m...

What are examples of types of market research that are appropriate ways to select a target market? Choose two. Buyer behavior analysis Needs assessment Correct! Appropriate kinds of market research for the selection of a target market are identification of segmentation, market segmentation study, needs assessment, determination of purchase criteria, buyer behavior analysis, and market demand estimation. All these types of market research help a company determine what the ideal target mark...

Characteristics of preferred stock includes -dividends in arrears -dividends are cumulative -higher payoff claim in a BK (has first dibs in a BK) -considered "hybrid" (part stock/part bond) -no fixed maturity date -no voting rights -can skip dividend payments -dividends don't change year-after-year -used in start ups (IPO) Preferred stock dividends can go without payment and pay in arrears the following year Characteristics of common stock are -voting rights -no maturity date -cor...

WGU C214 Pre-Assement Questions and Answers with Verified Solutions How can a private firm appropriately maximize shareholder value? By making decisions that keep the control of the business with the owners Why are American regulators focused on international investing in a global marketplace? Because international investing in a global marketplace is the concern of American investors What is one of the two basic types of financial instruments? Bonds If a company outsources the manufactu...

How can a private firm appropriately maximize shareholder value? By making decisions that keep the control of the business with the owners Why are American regulators focused on international investing in a global marketplace? Because international investing in a global marketplace is the concern of American investors What is one of the two basic types of financial instruments? Bonds If a company outsources the manufacturing of its products to a foreign country, what are the likeliest ou...

Corporate Finance focuses on financial decision making by a firms management Investments various types of financial instruments (stocks, bonds, etc) Banking or Financial Institutions make money by paying depositors a smaller interest rate than the interest rate charged to borrowers Treasury Securities generally bonds that are issued by the US government Corporate Bonds firms borrowing from the public Stocks a share of ownership in a company Primary financial markets markets where securiti...

Trading on the NYSE is executed without a specialist (i.e. a market maker). (T/F) F Stocks and bonds are two types of financial instruments (T/F) T The matching principle in accrual accounting requires that: a. Revenues be recognized when the earnings process is complete and matches expenses to revenues recognized. b. Expenses are matched to the year in which they are incurred c. Revenues are matched to the year in which they are booked d. Revenues should be large enough to match expenses...

Behavior Therapy (applied behavior analysis, behavior modification) Therapeutic intervention designed to change behavior using techniques of operant and respondent conditioning as well as behavior analysis. Cue stimulus, prompt): An event that sets the occasion or a certain event to occur. Discriminative Stimulus A cue which results in a response when that response occurs only after its presentation, and not after other cues. Fading The gradual removal of explicit prompts or cues in an att...

Psychodynamic Approach -Human behavior is based on unconscious psychological processes (impulses, desires, motives) -Early childhood events Eclectic Approach -Draw freely from all approaches without accepting the frameworks behind them -Goal: more efficient treatment Behavioral Approach -Meant to change behavior -Classical/operant conditioning -ABA: applied behavioral analysis (autism) -Positive/negative reinforcement -Punishment and Reward Episodic Memory long-term memory of specific...