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Summary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017) - A logit model of brand choice calibrated on scanner data by Guadagni&Little (1983) - The entry strategy of retail firms into transition economies by Gielens et al. (2007) - The impact of instant reward programs and bonus premiums on con...

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Rijksuniversiteit Groningen • Customer Models

SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022

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Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...

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Rijksuniversiteit Groningen • Digital Marketing Intelligence

Summary Market Models - MADS RUG 2021-2022

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Summary for the course market models at the University of Groningen, included in the master's programme Marketing Analytics and Data Science. The summary includes the required chapters of the book Modeling Markets by Leeflang et al., which are chapters 1 until 6.3. The summary also includes the required papers: On the use of econometric models for policy simulation in marketing (Franses, 2005) and Scan Pro-The estimation, validation, and use of promotional effects based on scanner data by Witti...

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Summary Data Science Methods for MADS 2021-2022

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Rijksuniversiteit Groningen • Data Science Methods For MADS

IBSCM all assignments (1,2,3) - University of Groningen TM

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Assignment 1, 2 and 3 of the course IBSCM at the university of Groningen, part of the bachelor bedrijfskunde (TM). Written in 2018-2019.

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IBSCM assignment 3 - University of Groningen BDK TM • Overig
IBSCM assignment 2 - University of Groningen BDK TM • Overig
IBSCM Assignment 1 - University of Groningen TM • Overig

IBSCM Assignment 1 - University of Groningen TM

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Assignment 1 of the IBSCM course at the University of Groningen, part of the bachelor Bedrijfskunde.

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IBSCM assignment 2 - University of Groningen BDK TM

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IBSCM assignment 3, written in 2018-2019. Part of the bachelor bedrijfskunde at the University of Groningen.

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IBSCM assignment 3 - University of Groningen BDK TM

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Assignment 2 of the course IBSCM, written in 2018-2019. Part of the bachelor bedrijfskunde at the university of Groningen.

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Samenvatting Organisatie, Technologie & Verandering Artikelen boek RUG BDK TM

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Samenvatting van het boek "Exploring Strategic Change" (4e editie), en alle verplichte artikelen voor het vak Organisatie, Technologie & Verandering van de Rijksuniversiteit Groningen van de studie Bedrijfskunde TM. Artikelen: - CHOOSING STRATEGIES FOR CHANGE – KOTTER, SCHLESINGER (2008) - EFFECTIVENESS OF TOP MANAGEMENT SUPPORT IN ESS – SHAO, FENG (2016) - UNDERSTANDING USER RESPONSES TO INFORMATION TECHNOLOGY – BEAUDRY, PINSONNEAULT (2005) - LEADING CHANGE, WHY TRANSFORMATION EFF...