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On this page, you find all documents, package deals, and flashcards offered by seller antoniaboege.

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CB & CMR notes for exam

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With this document you have all the material to pass all the courses in the first block of the MARKETING MANAGEMENT master. Included are: consumer behavior notes, consumer behavior practice exam questions, consumer marketing research notes. for you to print and take to the open book exam!

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  • Package deal
  •  • 3 items • 
  • by antoniaboege • 
  • uploaded  2023
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all notes for consumer marketing research

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Consumer Marketing Research notes for October 2023. All topics covered in the 6 lectures. With practical examples at the bottom of the document with result section and analysis.

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  •  Package deal
  • Summary
  •  • 14 pages • 
  • by antoniaboege • 
  • uploaded  2023
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Summary - 324068-B-6. management accounting midterm notes

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management accounting midterm notes (324068-B-6) notes for lectures: 1 - 5

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  • Summary
  •  • 10 pages • 
  • by antoniaboege • 
  • uploaded  2023
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NOTES AND SUMMARY FOR : MORALITY OF COMMERCIAL LIFE

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NOTES AND SUMMARY FOR : MORALITY OF COMMERCIAL LIFE Including: Fairness in the workplace, Ethics of markets, Care and the future of work, Markets are terrible, Corporate Social Reponsibility, Global Management, Incentives vs Awards, Markets and meritocracy, Sustainability, Ethical Theories

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  • Class notes
  •  • 11 pages • 
  • by antoniaboege • 
  • uploaded  2023
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Exam QUESTIONS BM01MM

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Here are sample exam questions (with points) for the consumer behavior course.

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  •  Package deal
  • Exam (elaborations)
  •  • 1 pages • 
  • by antoniaboege • 
  • uploaded  2023
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Consumer Behaviour (BM01MM) all class notes

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This document is for the course:Consumer Behaviour (BM01MM). Included are all class notes from lectures 1-9. At the end there are also summaries highlighting the most crucial parts of each lecture. (September 2023)

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  •  Package deal
  • Class notes
  •  • 35 pages • 
  • by antoniaboege • 
  • uploaded  2023
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Summary INFO MGT for IBA “E-Commerce" customised version

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Summary of information MGT for IBA “E-Commerce" customised version of the book Kenneth Laudon and Carol Trevor. Chapter 1-6 lecture and book notes.

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  •  Book
  • Summary
  •  • 36 pages • 
  • by antoniaboege • 
  • uploaded  2021
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Entrepreneurship T&P Summary (book and lecture notes)

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Summary for Entrepreneurship Theory & Practice Summary of relevant chapters of the book "Barringer, B.R. & R.D. Ireland, (2019), Entrepreneurship: successfully launching new ventures, Sixth (6th) global edition" and lecture notes for the final exam in 2021. Entrepeneurship Theory & Practice (-B-6)

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  •  Book
  • Summary
  •  • 40 pages • 
  • by antoniaboege • 
  • uploaded  2021
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