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-Cracking the Code of Change - Beer & Nohria 2000 -Leading Change: Why Transformation Efforts Fail - Kotter 1995 -Porac et al. Competitive groups as cognitive communities: the case of Scottish knitwear manufactures, 1989. -Institutional logics and institutional change in organizations: transformation in accounting, architecture, and publishing, Thornton, Jones & Kury (2005) -The Role of Institutional and Market Forces in Divergent Organizational Change (D’Aunno, Succi & Alexander, 2000) -Inst...

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-Schmidt, N. (2013). Audi Ponders Dilemmas of International Growth; Building Close to Markets Conflicts With ‘Made in Germany’ Brand Image. -Guler, I. & M. Guillén (2010). Home Country Networks and Foreign Expansion: Evidence from the Venture Capital Industry. -Johanson, J. & J. Vahlne (1977). The Internationalization Process of the Firm – A Model of Knowledge Development and Increasing Foreigh Market Commitments, -Rugman, A. & A. Verbeke (2004). A perspective on regional and global str...