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This discount bundle consists of all the mandatory chapters from the book B2B Customer Value Marketing - the essentials. It also contains the three compulsory articles from lecture 4.

This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...

This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!

This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!

This document contains comprehensive summaries of all mandatory articles for the Consumer Psychology (EBM074A05) course. All articles covered in the seminars are described in detail in this summary! This structured summary offers a great basis for successful exam preparation!

This document contains comprehensive summaries of all mandatory articles for the Strategic Marketing course (EBM081C05). It also includes the case studies that were discussed in the lectures. This structured summary offers a great basis for successful exam preparation!

In this summary you will find all mandatory articles for the course Organization Design (MSc) (EBM049A05). All articles covered in the seminars are described in detail in this summary! The structure of the document makes it easy to read and ensures a pleasant, structured preparation for the exam!