Jonathanvdb

Summary of the mandatory literature for the exam of the master course YSS-31806 Consumer, Technology and Innovation. This is a mandatory course for the master MME (Management, Economics and Consumer Studies). I got a 9.5 for the exam with my summaries. This literature summary contains a summary of the following scientific papers: P1: Gram-Hanssen (2008), P2: Groot-Marcus et al., (2006), P3: Ecoplay (2021), P4: Tabak et al., (2015), P5: Otto et al., (2019), P6: McDaniel (2019), P7: Latulippe, Ham...

This bundle contains a summary of all mandatory elements for the exam of the course YSS-33306 Advanced Consumer Studies. Including 12 lectures, 27 scientific papers, reading questions and statements for each lecture/discussion tutorial. With these summaries, I got a 8.0 for the course.

Summary of the lectures of the course Advanced Consumer Studies, YSS-33306. This is an optional course for the master MSc MME Management, Economics and Consumer Studies at the WUR. This is a summary that contains lectures 1-12. Theme 1 (food & health): lecture 1 (communication); lecture 2 (sociological); lecture 3 (economic); lecture 4 (user). Theme 2 (Inequality): lecture 5 (communication); lecture 6 (sociological); lecture 7 (economic); lecture 8 (user). Theme 3 (consumer studies): lecture 9 (...

Reading questions for the course Advanced Consumer Studies (YSS-33306). This is an optional course in the master MME Management, Economics and Consumer Studies at the WUR. Reading questions were a mandatory preparation for attending the lectures of the course. They were based on the mandatory literature which was part of the final exam. Besides, they are a great manner to prepare yourself for the exam. The reading questions are based on the following papers: Raghoebar et al. (2019); Poelman et a...

Two statements with two pro and con arguments for the statement. It contains arguments from all four perspectives (communication, sociological, economic, and user). These statements are based on the scientific papers (literature) and were mandatory to attend to the discussions sessions in class.

Summary of the mandatory literature for the course YSS33306, Advanced Consumer Studies for the master MSc Management, Economics and Consumer Studies (MME) at the WUR. It contains the following scientific papers that were mandatory literature for the exam: Steven, Aarts & Dewulf (2020); Chen Lou & Shupei Yuan (2019); Raghoubar et al. (2019); Poelman et al. (2018); Milfont et al. (2017); Pozolotina & Olsen (2019); Bongoni et al (2015); Bongoni et al. 92014); Jakku et al. (2019); Foster et al. (201...

Summary of the lectures, tutorials and literature from the course BMO-55806 Entrepreneurship and Innovation in Emerging Economies. This course is part of the MSc track entrepreneurship (e-track). It contains a summary of the lectures (Lecture 1: introduction and emerging economies; lecture 2: entrepreneurship with systems-thinking approach; lecture 3: phase 2: turn entrepreneurial ideas into action; lecture 4: entrepreneurial learning and context; lecture 5: establishing new ventures; lecture 6:...

This document contains a summary of the lectures (lecture 1: observations; lecture 2: structured observations; lecture 3: quantitative analysis) and assignments (outline) (assignment 1, 2 & 3) of the course YRM-65000 Observation Techniques which is part of the modular skills training (YCM-60300). I got a 9.0 for the course with help of this overview of the lectures and assignments.

Summary of the exam questions examples and reflection lectures in which these exam questions (both lecture and literature exam questions) were discussed. Some questions were used in the exam. This is for the course MCB30806, Sensory Perception and Consumer Preference. It contains the most valuable and interesting insights from each reflection lecture (Dijksterhuis - Lecture 2: Sensory Information Processing 1; Lecture 3: Sensory Information Processing 2. Van Kleef - Lecture 4: Kids' marketing. ...

Summary of the tutorials for the course ELS66700, Pursuing and Realising Entrepreneurial Projects (PREP). This is part of the MSc track entrepreneurship (e-track). It contains the most valuable and interesting insights from each tutorial (tutorial 1a: golden circle and business model canvas. Tutorial 1b: KANBAN. Tutorial 2a: VPC. Tutorial 2b: Mom's test. Tutorial 5: guest lecture ReShore. Tutorial 6: assumptions and MVP testing). These insights can be used for report part A: PREP group report ...