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This summary provides a concise and structured overview of the course International Brand Management. It consists of 13 tables summarizing the core academic articles and 10 tables covering the lecture content. Each table highlights the key concepts, models, main findings, and managerial implications, offering an exam focused and easy to review reference for the full course.

This document provides a complete and exam focused summary for the course Marketing and Innovation MAN MMA026 written in 2026. All 21 mandatory exam articles are condensed into one clear table per article, each capturing the key concepts, mechanisms, findings, and implications required for the exam. For articles that include a relevant conceptual model, the full model is added to support understanding of relationships and logic. In addition, all lectures are summarized into concise and st...

The 14 articles in this summary have each been summarized in a clear, structured table format. Every table provides a concise yet complete overview of the article’s core logic, including its main idea or research question, theoretical foundation, conceptual model, key findings, and managerial implications. Together, these summaries allow for a quick but thorough understanding of how each study is built up and how it contributes to the broader Marketing Performance literature.

In this document, practice questions have been created for the 14 articles for Marketing Performance. For each article there is a table with a number of practice questions that cover the most important topics of the article. All conceptual models of the articles have also been added. By practicing/learning these questions you will be well prepared for your exam.

Beknopte samenvatting van de tentamenstof van week 1 t/m week 7. Per week worden de belangrijkste dingen beschreven inclusief een kort stappenplan van hoe je de analyses in SPSS/PROCES moet uitvoeren.

Dit is een beknopte samenvatting van het vak Organisatie Ontwerp. De moderne sociale techniek (MST), Instructie modelleren, LEAN management en Job Design (2023/24) worden beschreven. In deze samenvatting wordt het vernieuwde Job Design toegelicht en dus niet HJD. Er is gebruik gemaakt van zowel de colleges als het boek en de samenvatting is opgedeeld in 4 delen. Het is een puntsgewijze samenvatting met de belangrijkste onderwerpen die je moet weten/begrijpen voor het tentamen.