MEDIA AND INFORMATION LITERACY
COURSE CODE 3RD QUARTER - 2ND SEMESTER
Non-Verbal Communication: signs, symbols, colors,
FUNCTIONS OF MEDIA & INFORMATION gestures, body language, facial expressions
LESSON OVERVIEW
Verbal Communication: Oral, written
According to UNAOC (2013), media play several roles
and functions in our society:
TOPIC OUTLINE COMMUNICATION MODELS
● Act as channels of information and knowledge,
1. Introduction to Media & Information facilitating communication and informed SHANNON-WEAVER’S COMMUNICATION MODEL
Literacy decision-making among citizens. (1948)
A. Functions of Media & Information ● Facilitate informed debates between and ● Illustrates a linear process of communication
B. Communication Models among diverse social sectors. with potential interference (noise).
2. Similarities and Differences ● Provide information about the world beyond
A. Similarities and Differences between immediate experience.
Media Literacy, Information Literacy & ● Help society learn about itself and build a
Technology Literacy sense of community.
3. Media information Sources ● Function as a watchdog of the government,
4. Evolution of Traditional Media to New promoting transparency and exposing
Media corruption.
5. Types of Media ● Facilitate democratic processes and ensure OSGOOD-SCHRAMM MODEL OF COMMUNICATION
6. Legal, Ethical, & Societal Issues in Media & free and fair elections. ● Emphasizes the reciprocal nature of
Information ● Act as a vehicle of cultural expression and communication
cohesion within and between nations. ● Each person acts as both encoder and
1 INTRODUCTION TO MEDIA & INFORMATION ● Function as an advocate and social actor, decoder, interpreting messages based on their
LITERACY respecting pluralistic values. experience.
MEDIA & INFORMATION LITERACY (MIL)
● Essential 21st-century skills enabling individuals HOW MEDIA & INFORMATION AFFECT
to be productive and responsible in their COMMUNICATION
engagement with media and information. COMMUNICATION
● UNESCO’s Definition (2013): it enables people ● Merriam-Webster Dictionary: The act or
to interpret and make informed judgements as process of using words, sounds, signs, or
users. behaviors to express ideas, thoughts, feelings,
● United Nations Alliance of Civilizations etc., to others. TRANSACTIONAL MODEL OF COMMUNICATION
Definition (2013): ● Cambridge Dictionary: The exchange of ● Highlights the simultaneous & ongoing
Information literacy: related to information information and the expression of feeling that exchange of messages between
storage, processing & use. can result in understanding. communicators.
Media Literacy: concerned with media content, BASIC TYPES OF COMMUNICATION ● Considers the shared field of experience & the
media industry, & social effects. impact of noise
1 CRYSTAL N. ABUJAN | 12 STEM - EINSTEIN
, MEDIA AND INFORMATION LITERACY
COURSE CODE 3RD QUARTER - 2ND SEMESTER
INFORMATION LITERACY IMPORTANCE OF MEDIA & INFORMATION LITERACY
● A transformational process to find, TODAY
understand, evaluate, & use information in
Freedom of expression Misinformation &
various formats for personal, social, or global
Access to information disinformation
purposes (Abilock, 2004). It encompasses skills
Source reliability & Privacy Concerns
necessary to locate, retrieve, analyze, & apply
credibility Internet safety
information effectively.
Digital ethics
TECHNOLOGY LITERACY
● Each communicator has a field of experience & ● Defined by the International Technology COMMUNICATION MEDIA IN THE PHILIPPINES
there is a shared field of experience. The model Education Association (ITEA), as the ability to ● Communication media serves 3 primary
acknowledges noise. use, manage, understand, and assess functions:
technology. o To inform
2 SIMILARITIES AND DIFFERENCE ● Maryland Technology Literacy further describes o To entertain
it as the capacity to responsibly and effectively o To educate
use technology tools independently and CHARACTERISTICS OF MEDIA &
LITERACY TYPE
collaboratively to access, manage, integrate, INFORMATION-LITERATE INDIVIDUALS
evaluate, create, and communicate ● They critically evaluate messages by:
MEDIA LITERACY
information. o Verifying information & checking sources
● A framework to access, analyze, evaluate,
● This literacy includes digital, computer, internet, before accepting content
create & participate with messages across
library, and news literacy. o Analyzing & evaluating information for
various formats. It builds an understanding of
credibility & authenticity
the media's societal role and cultivates inquiry
MEDIA CONVERGENCES & ITS IMPACT o Re-contextualizing or providing new
and self-expression for democratic citizenship.
perspectives on information
It helps individuals: MEDIA CONVERGENCE
o Sharing knowledge responsibly with others.
o Understand how media messages create ● It refers to the blending of media channels and
meaning platforms, This convergence means that media UNESCO’S MAIN ELEMENTS & COMPETENCIES OF
o Identify message creators and information channels are central to how MEDIA AND INFORMATION LITERACY
o Recognize intended beliefs or actions individuals acquire knowledge and shape their
o Name “tools of persuasion” values, attitudes, behaviors & working UNDERSTANDING MEDIA ROLES & FUNCTIONS
o Spot bias, spin, misinformation, and lies conditions ● Recognize the role of media and information
o Discover untold parts of stories o Examples: watching TV programs & providers in democratic societies.
o Evaluate messages based on personal listening to music can now be done via UNDERSTANDING OPERATIONAL CONDITIONS
values and experiences mobile devices, desktop computers, & ● Grasp the conditions necessary for media to
o Create and distribute media content laptops. fulfill their functions.
o Become media system advocates. NEED RECOGNITION
● Identify and articulate the need for information
2 CRYSTAL N. ABUJAN | 12 STEM - EINSTEIN
COURSE CODE 3RD QUARTER - 2ND SEMESTER
Non-Verbal Communication: signs, symbols, colors,
FUNCTIONS OF MEDIA & INFORMATION gestures, body language, facial expressions
LESSON OVERVIEW
Verbal Communication: Oral, written
According to UNAOC (2013), media play several roles
and functions in our society:
TOPIC OUTLINE COMMUNICATION MODELS
● Act as channels of information and knowledge,
1. Introduction to Media & Information facilitating communication and informed SHANNON-WEAVER’S COMMUNICATION MODEL
Literacy decision-making among citizens. (1948)
A. Functions of Media & Information ● Facilitate informed debates between and ● Illustrates a linear process of communication
B. Communication Models among diverse social sectors. with potential interference (noise).
2. Similarities and Differences ● Provide information about the world beyond
A. Similarities and Differences between immediate experience.
Media Literacy, Information Literacy & ● Help society learn about itself and build a
Technology Literacy sense of community.
3. Media information Sources ● Function as a watchdog of the government,
4. Evolution of Traditional Media to New promoting transparency and exposing
Media corruption.
5. Types of Media ● Facilitate democratic processes and ensure OSGOOD-SCHRAMM MODEL OF COMMUNICATION
6. Legal, Ethical, & Societal Issues in Media & free and fair elections. ● Emphasizes the reciprocal nature of
Information ● Act as a vehicle of cultural expression and communication
cohesion within and between nations. ● Each person acts as both encoder and
1 INTRODUCTION TO MEDIA & INFORMATION ● Function as an advocate and social actor, decoder, interpreting messages based on their
LITERACY respecting pluralistic values. experience.
MEDIA & INFORMATION LITERACY (MIL)
● Essential 21st-century skills enabling individuals HOW MEDIA & INFORMATION AFFECT
to be productive and responsible in their COMMUNICATION
engagement with media and information. COMMUNICATION
● UNESCO’s Definition (2013): it enables people ● Merriam-Webster Dictionary: The act or
to interpret and make informed judgements as process of using words, sounds, signs, or
users. behaviors to express ideas, thoughts, feelings,
● United Nations Alliance of Civilizations etc., to others. TRANSACTIONAL MODEL OF COMMUNICATION
Definition (2013): ● Cambridge Dictionary: The exchange of ● Highlights the simultaneous & ongoing
Information literacy: related to information information and the expression of feeling that exchange of messages between
storage, processing & use. can result in understanding. communicators.
Media Literacy: concerned with media content, BASIC TYPES OF COMMUNICATION ● Considers the shared field of experience & the
media industry, & social effects. impact of noise
1 CRYSTAL N. ABUJAN | 12 STEM - EINSTEIN
, MEDIA AND INFORMATION LITERACY
COURSE CODE 3RD QUARTER - 2ND SEMESTER
INFORMATION LITERACY IMPORTANCE OF MEDIA & INFORMATION LITERACY
● A transformational process to find, TODAY
understand, evaluate, & use information in
Freedom of expression Misinformation &
various formats for personal, social, or global
Access to information disinformation
purposes (Abilock, 2004). It encompasses skills
Source reliability & Privacy Concerns
necessary to locate, retrieve, analyze, & apply
credibility Internet safety
information effectively.
Digital ethics
TECHNOLOGY LITERACY
● Each communicator has a field of experience & ● Defined by the International Technology COMMUNICATION MEDIA IN THE PHILIPPINES
there is a shared field of experience. The model Education Association (ITEA), as the ability to ● Communication media serves 3 primary
acknowledges noise. use, manage, understand, and assess functions:
technology. o To inform
2 SIMILARITIES AND DIFFERENCE ● Maryland Technology Literacy further describes o To entertain
it as the capacity to responsibly and effectively o To educate
use technology tools independently and CHARACTERISTICS OF MEDIA &
LITERACY TYPE
collaboratively to access, manage, integrate, INFORMATION-LITERATE INDIVIDUALS
evaluate, create, and communicate ● They critically evaluate messages by:
MEDIA LITERACY
information. o Verifying information & checking sources
● A framework to access, analyze, evaluate,
● This literacy includes digital, computer, internet, before accepting content
create & participate with messages across
library, and news literacy. o Analyzing & evaluating information for
various formats. It builds an understanding of
credibility & authenticity
the media's societal role and cultivates inquiry
MEDIA CONVERGENCES & ITS IMPACT o Re-contextualizing or providing new
and self-expression for democratic citizenship.
perspectives on information
It helps individuals: MEDIA CONVERGENCE
o Sharing knowledge responsibly with others.
o Understand how media messages create ● It refers to the blending of media channels and
meaning platforms, This convergence means that media UNESCO’S MAIN ELEMENTS & COMPETENCIES OF
o Identify message creators and information channels are central to how MEDIA AND INFORMATION LITERACY
o Recognize intended beliefs or actions individuals acquire knowledge and shape their
o Name “tools of persuasion” values, attitudes, behaviors & working UNDERSTANDING MEDIA ROLES & FUNCTIONS
o Spot bias, spin, misinformation, and lies conditions ● Recognize the role of media and information
o Discover untold parts of stories o Examples: watching TV programs & providers in democratic societies.
o Evaluate messages based on personal listening to music can now be done via UNDERSTANDING OPERATIONAL CONDITIONS
values and experiences mobile devices, desktop computers, & ● Grasp the conditions necessary for media to
o Create and distribute media content laptops. fulfill their functions.
o Become media system advocates. NEED RECOGNITION
● Identify and articulate the need for information
2 CRYSTAL N. ABUJAN | 12 STEM - EINSTEIN
