A Framework for Marketing Management, Global Edition

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Nieuwste samenvattingen van A Framework for Marketing Management, Global Edition

Samenvatting

Summary Chapter 1- 9: Marketing Management
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oktober 2020

2020/2021
Detailled summary of Chapter 1 to 9 of Philip T Kotler, Kevin Lane Keller - A Framework for Marketing Management-Pearson (2016) Chapter 1 – Scope of Marketing for New Realities Chapter 2 – Marketing Strategies and Plans Chapter 3 – Marketing Research and Analysis Chapter 4 – Building Long-Term Customer Relationships Chapter 5 – Buying Dynamics of Consumers and Businesses Chapter 6 – Target Marketing Chapter 7 - Competitive and Effective brand positioning Chapter 8 – Branding and ...
jeanphilippebecker
€5,99 Meer Info

Samenvatting

Marketing (Weeks 1-3) Book Summary & Lecture Notes - GRADE 8,5
Beschikbaar in een bundel

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121

januari 2021

2020/2021
Beschikbaar in een bundel
Markering Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 121 pages and includes all the chapters covered in weeks 1, 2 and 3 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
zarafranceschi
€7,99 Meer Info

Samenvatting

Marketing (Weeks 5-7) Book Summary & Lecture Notes - GRADE 8,5
Beschikbaar in een bundel

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117

januari 2021

2020/2021
Beschikbaar in een bundel
Marketing Summary from Philip Kotler and Kevin Keller's "A Framework for Marketing Management, Global Edition" (2015). The summary is 117 pages and includes all the chapters covered weeks 5, 6 and 7 in the course 6012B0420Y at UvA, as well as notes from the lectures (in dark blue).
zarafranceschi
€7,99 Meer Info

Voordeelbundel

Period 1 Minor Managing Strategy and Marketing
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oktober 2020
This bundle contains summaries for the courses Marketing and Cultural Industries at the Universiteit van Amsterdam. Both summaries are in English. The Cultural Industries summary contains ALL ARTICLES required for the final exam. The Marketing book summary summarises the entire book, with all chapters required for both the midterm AND the endterm.
davidschouten
€10,49 Meer Info

Samenvatting

Marketing Mid-Term summary
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januari 2021

2020/2021
This is a marketing summary for the mid-term, it contains chapters 1 through 8 and a part of chapter 9 on managing new products. There are also some lecture notes included throughout the summary. Partly thanks to this summary I passed the course with a final grade of 7.
jcarmen
€7,99 Meer Info

Samenvatting

Samenvatting boek; Framework Marketing Management
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(1)

4.0

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januari 2019

2018/2019
Deze samenvatting is gemaakt op basis van het boek van Strategische marketing en de bijbehorende powerpoints uit de les.
tiol
€4,49 Meer Info

Samenvatting

MKS samenvatting (Nederlands)
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december 2018

2018/2019
Samenvatting MKS. De samenvatting is geschreven met Nederlandse uitleg bij de begrippen.
rd-v
€4,49 Meer Info