International Strategy
Lecture book chapter 1 t/m 5
Two things about strategy:
- Operations (Try to do the thing you do right/better) – Short term
- Strategy (Try to do the right things) – Long term
-> Better first the strategy and then the operations
- A business strategy
-> Where to compete? – The product-market investment decision
-> How to compete? – Value, Proposition, competencies, assets & Function area, Strategies and
programs
Typical characteristics of strategic decisions
- Future-oriented
- Take a long time to develop
- Take a long time to implement/execute
- Involves a lot of money
- Very hard to reverse (‘stop’, ‘turn back’)
- Can make or break a company
Chapter 1 t/m 5 = Strategic planning
process (situation analysis & basic
strategy
Chapter 6 t/m 15 = Actual planning
, Chapter 1 – Preparing for export
1.1 Stimulating exports (by governments)
• Government objectives
• General strategy -> improve competitive position domestic business
• Trade policy-> lift trade barriers against foreign trade
• Export policy -> stimulate domestic companies to go abroad
• Instruments to stimulate exports
• Trade policy -> international agreements
• Governmental subsidies -> export stimulating subsidies
• Other instruments -> exp.credit ensurance, contacts foreign governments,
info&promo
• Protection instruments
• Import duty -> tax on import
• Import restrictions -> restrictions on numbers /volume
• Non-tariff restrictions -> customs, hygienic, technical (paperwork!)
1.2 Export development
• From passive to active exporter
• From active export to international marketing
• From international marketing to international entrepreneurship
1.3 Reasons for export
• Many (see book), devided in:
• Well thougth of
• ‘Active export’
• Based on strategic considerations
• Not at all well thought of
• Often related to ‘passive exports’
• Driven by ‘incidents’
1.4 Do the export test
• Is the company ready for export? By doing this test you can see if the company is ready for
export or not.
1.5 Export plan
1.6 Using interns
• Quantify whatever you want!
• Avoid:
- A lot of… Many… Most of…. Often….
Lecture book chapter 1 t/m 5
Two things about strategy:
- Operations (Try to do the thing you do right/better) – Short term
- Strategy (Try to do the right things) – Long term
-> Better first the strategy and then the operations
- A business strategy
-> Where to compete? – The product-market investment decision
-> How to compete? – Value, Proposition, competencies, assets & Function area, Strategies and
programs
Typical characteristics of strategic decisions
- Future-oriented
- Take a long time to develop
- Take a long time to implement/execute
- Involves a lot of money
- Very hard to reverse (‘stop’, ‘turn back’)
- Can make or break a company
Chapter 1 t/m 5 = Strategic planning
process (situation analysis & basic
strategy
Chapter 6 t/m 15 = Actual planning
, Chapter 1 – Preparing for export
1.1 Stimulating exports (by governments)
• Government objectives
• General strategy -> improve competitive position domestic business
• Trade policy-> lift trade barriers against foreign trade
• Export policy -> stimulate domestic companies to go abroad
• Instruments to stimulate exports
• Trade policy -> international agreements
• Governmental subsidies -> export stimulating subsidies
• Other instruments -> exp.credit ensurance, contacts foreign governments,
info&promo
• Protection instruments
• Import duty -> tax on import
• Import restrictions -> restrictions on numbers /volume
• Non-tariff restrictions -> customs, hygienic, technical (paperwork!)
1.2 Export development
• From passive to active exporter
• From active export to international marketing
• From international marketing to international entrepreneurship
1.3 Reasons for export
• Many (see book), devided in:
• Well thougth of
• ‘Active export’
• Based on strategic considerations
• Not at all well thought of
• Often related to ‘passive exports’
• Driven by ‘incidents’
1.4 Do the export test
• Is the company ready for export? By doing this test you can see if the company is ready for
export or not.
1.5 Export plan
1.6 Using interns
• Quantify whatever you want!
• Avoid:
- A lot of… Many… Most of…. Often….
