PR 220

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PR 220 5

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PR 220 Exam 1 study guide(completed)

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Public Relations a strategic communication process that builds mutually beneficial relationships between organizations and their publics 4 Step Process of Public Relations research, planning, communication, and evaluation 00:02 01:33 Licensing of Public Relations Professionals 1st amendment freedom of speech; accreditation standards/ethical codes Values-driven public relations the values-driven management of relationships between an organization and the publics that ...

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PR 220 • PR 220