Techno India University, Salt Lake Sector V, India

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Customer Relationship Management (CRM) is a tool that helps an organization strengthen relationships with its customers. It enables the identification of the needs and expectations of customers and their fulfilment, which results in high customer satisfaction and retention. It is a multifaceted system used for storing and analyzing information related to customers such as their name, contact history, needs and preferences and repeat purchases. This information enables organizations to take sound...

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