Waterford College of Further Education

(The assignment received full marks) In this work, the marketing mix, which is known as 4 P marketing, which helps companies create winning business ideas, was investigated. Also, based on the 4 P marketing (product, price, place and promotion), the marketing strategy of the Ukrainian tourism company JoinUP! was investigated. This study determined that the travel company JoinUP! offers a wide range of travel products, including package tours, flights, hotel reservations and transfers. Howeve...

As part of this task, the following was investigated: Task 1: A S.W.O.T analysis was conducted to monitor the current micro- and macro-environment of the coffee shop. Task 2: Conducted coffee shop market research (primary and secondary) to help decide on new ideas. A survey was conducted, the results of the survey were summarized and analyzed.