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Exam (elaborations)
ISC Exam 2025 With 100% Correct Answers
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---6August 20252025/2026A+
- Strategy: - CORRECT ANSWERDetermines what the advertising message will say or communicate. 
 
Tactics: - CORRECT ANSWERDetermine how the message strategy will be executed. 
 
Objectives: - CORRECT ANSWERClearly defined goals of a campaign (e.g., increase brand awareness by 20%). 
 
Divergence: - CORRECT ANSWERMeasures how different an idea is from existing concepts; high divergence can lead to innovative ideas. 
 
Relevance: - CORRECT ANSWEREnsures the idea resonates with the target audience; it...
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Exam (elaborations)
ISC Exam 2025 With 100% Correct Answers
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---13August 20252025/2026A+
- ADVERTISING- Informational/Rational Appeals - CORRECT ANSWERFeature appeal 
Competitive advantage appeal 
Favorable price appeal 
News appeal 
Product/service popularity appeal 
 
ADVERTISING- Appeals and Executions - CORRECT ANSWERExecutions- The way the advertising appeal is presented 
 
Appeals-The approach you use to get the consumer's attention and influence his/her feelings 
 
ADVERTISING- Advertising Execution Types - CORRECT ANSWERStraight sell/factual message 
Scientific/technical ev...
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Exam (elaborations)
ISC Exam 2025 With 100% Correct Answers
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---14August 20252025/2026A+
- What is ISC? - CORRECT ANSWERISC stands for Integrated Strategic Communication. Integrated meaning different forms working together and complimenting each other. Strategic meaning it is based on research, planning, and goals. Lastly, communication meaning working towards effectively conveying ideas. 
 
What is the communication model? - CORRECT ANSWERThe communication model is as follows: 
Source -> encoding -> channel -> decoding -> receiver (looping back to source as feedback and ...
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Exam (elaborations)
ISC Exam 2025 With 100% Correct Answers
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---20August 20252025/2026A+
- Which of the following is not considered an intended audience for NIST SP 800-53? - CORRECT ANSWERIndividuals in marketing/advertising 
 
NIST Framework Core - CORRECT ANSWERIdentify, protect, detect, respond, recover 
 
NIST CSF Focus - CORRECT ANSWERdevelop a program to identify, assess, and manage cybersecurity in a cost-effective and repeatable manner 
 
Implementation Tier 1 - CORRECT ANSWERPartial, corporate cybersecurity is isolated and the organization does not evaluate external risks 
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