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This is a summary of the article "Positive effects of disruptive advertising on consumer preferences" of Bell and Buchner (2018)

Samenvatting
• 3 pagina's •
door Rickdelaat •
geupload 2018

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Vrije Universiteit Amsterdam • Digital Marketing

Summary of the article "The emotional review-reward effect: how do reviews increase impulsivity?"

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This is a summary of the article "The emotional review-reward effect: how do reviews increase impulsivity?" of Motyka, Grewal, Aguirre, Mahr, de Ruyter and Wetzels (2018)

Samenvatting
• 4 pagina's •
door Rickdelaat •
geupload 2018

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Vrije Universiteit Amsterdam • Digital Marketing

Summary of the article "Toward a three-dimensional framework for omni-channel"

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This is a summary of the article "Toward a three-dimensional framework for omni-channel" of Saghiri, Wilding, Mena, and Bourlakis (2017)

Samenvatting
• 4 pagina's •
door Rickdelaat •
geupload 2018

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Vrije Universiteit Amsterdam • Digital Marketing

Summary of the article "Understanding omni-channel shopping value"

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This is a summary of the article "Understanding omni-channel shopping value" of Hure, Picot-Coupey, and Ackermann (2017)

Samenvatting
• 4 pagina's •
door Rickdelaat •
geupload 2018

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Vrije Universiteit Amsterdam • Digital Marketing

Summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses"

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This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)

Samenvatting
• 5 pagina's •
door Rickdelaat •
geupload 2018

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Vrije Universiteit Amsterdam • Digital Marketing

Summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization"

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This is a summary of the article "Why smartphone advertising attracts customers: A model of Web advertising, flow and personalization" of Kim and Han

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• 4 pagina's •
door Rickdelaat •
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Vrije Universiteit Amsterdam • Digital Marketing

Obligatory articles Marketing Strategy

$13.13

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These are all of the obligatory articles for the course Marketing Strategy (2018-2019)

Voordeelbundel
• 11 items •
door Rickdelaat •
geupload 2018

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The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase) • Samenvatting
Rethinking Marketing (Rust, Moorman, Bhalla) • Samenvatting
Research in Marketing Strategy (Morgan, Whitler, Feng, Chari) • Samenvatting
Organizing for Marketing Excellence (Moorman, Day) • Samenvatting
New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky) • Samenvatting
En meer ….

A Framework for Ethical Reasoning (Sucher, Hêhsieh)

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This is a summary of the article "A Framework for Ethical Reasoning"

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Samenvatting
• 2 pagina's •
door Rickdelaat •
geupload 2018

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Vrije Universiteit Amsterdam • Marketing strategy
Obligatory articles Marketing Strategy • Door Rickdelaat

A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation (Kumar)

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This is a summary of the article "A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation"

Voordeelbundel
Samenvatting
• 5 pagina's •
door Rickdelaat •
geupload 2018