Rickdelaat

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This is a summary of the article "Assessing Performance Outcomes in Marketing"

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• 3 pages •
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Corporate Board Interlocks and New Product Introductions (Srinavasan, Wuyts, Mallapragada)

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This is a summary of the article "Corporate Board Interlocks and New Product Introductions"

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• 2 pages •
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Cost-effective Service Excellence (Wirtz, Zeithaml)

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This is a summary of the article "Cost-effective Service Excellence"

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• 4 pages •
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Entry Timing: Enduring Lessons and Future Directions (Zachary, Gianiodis, Payne, Markman)

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This is a summary of the article "Entry Timing: Enduring Lessons and Future Directions"

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• 4 pages •
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New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis? (Nill, Li, Schribrowsky)

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This is a summary of the article "New telecommunication technologies, big data and online behavioral advertising: do we need an ethical analysis?"

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Organizing for Marketing Excellence (Moorman, Day)

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This is a summary of the article "Organizing for Marketing Excellence"

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• 5 pages •
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Research in Marketing Strategy (Morgan, Whitler, Feng, Chari)

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This is a summary of the article "Research in Marketing Strategy"

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Rethinking Marketing (Rust, Moorman, Bhalla)

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This is a summary of the article "Rethinking Marketing"

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The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation (Haase)

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This is a summery of the article "The cooperation of marketing theory and the ethic of responsibility: an analysis with focus on two views on value creation"

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Building, Measuring, and Profiting from Customer Loyalty (Watson, Beck, Henderson, Palmatier)

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This is a summary of the article "Building, Measuring, and Profiting from Customer Loyalty"

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• 4 pages •
by Rickdelaat •
uploaded 2018