Dilemmasmit

$7.17

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This is a summary of the course Market Assessment. It includes all the exam material (lectures, cases and tutorials). Subjects: - Introduction to market assessment - Segmentation & targeting - Framework solving cases - Market share & market size - Advertising & sales force - Competition & scenario

Summary
• 7 pages •
by dilemmasmit •
uploaded 2021

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Tilburg University • Market Assessment

Summary Papers and Lectures Strategic Marketing Management

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This is a summary of the papers and lectures of the course Strategic Marketing Management. It includes the following topics: - Lecture 1: Introduction - Lecture 2: Strategic decision-making - Lecture 3: Innovation - Lecture 4: Online marketing strategy - Lecture 5: Strategic social responsibility - Lecture 6: Strategic pricing - Lecture 7: Customer experience

Summary
• 8 pages •
by dilemmasmit •
uploaded 2021

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Tilburg University • Strategic Marketing Management

Summary Modules and Book Marketing Communication

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Summary of all the modules discussed in the course Marketing Communication and the book (chapters 3, 4, 7 and 13).

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• 2 items •
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uploaded 2021

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Summary Modules Marketing Communication • Summary
Summary Book Marketing Communication (De Pelsmacker et al., 2018) • Summary

Summary Book Marketing Communication (De Pelsmacker et al., 2018)

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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness

Book & Paket-Deal
Summary
• 7 pages •
by dilemmasmit •
uploaded 2021

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Summary Modules Marketing Communication

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This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: - Module 2 (breaking through the advertising clutter) - Module 3 (pre-suasion and persuasion) - Module 4 (affective persuasion) - Module 5 (consumer inferences) - Module 6 (social nudges and social influence) - Module 7 (issues in media planning)

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Summary
• 5 pages •
by dilemmasmit •
uploaded 2021

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Summary Introduction to Research in Marketing (Fall)

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Summary of the course Introduction To Research in Marketing (fall) with the following subjects: - Introduction, data exploration and visualization - ANOVA - Cluster analysis - Factor analysis - Logistic regression - Conjoint analysis - Multidimensional scaling

Book
Summary
• 12 pages •
by dilemmasmit •
uploaded 2021

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Principles of Consumer Behavior summary: Book and Lectures

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Summary of the course 'Principles of Consumer Behavior'. Book: Schiffman, L.G. and J.L. Wisenblit (2019), Consumer Behavior, Twelfth Edition, Essex, England: Pearson Education Limited. (Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 14 and 15)

Book
Summary
• 23 pages •
by dilemmasmit •
uploaded 2020

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Principles of Consumer Behavior summary: Articles

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Summary of the articles of the course 'Principles of Consumer Behavior'. Articles: - Neghina, C., J. Bloemer, M. van Birgelen, and M.C.J. Caniëls (2017), Consumer motives and willingness to co-create in professional and generic services, Journal of Service Management, 28 (1), pp. 157-181. - Zhang, J. and J.M.M. Bloemer (2008), The impact of value congruence on consumer-service brand relationships, Journal of Service Research, 11 (2), pp. 161-178. - Shiv, B. and A. Fedorikhin (1999), Heart an...