Ibcomsums2021

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65 pages book summary for the IBA course 'Introduction to Business' (BT1201) of all required chapter readings from the RSM custom edition; J. Burns, K. Meyer, D. Needle, M. Peng (2020), Worlds of Business.

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Erasmus Universiteit Rotterdam • Introduction to Business

Marketing Management Summary (BT1203)

6x verkocht

52 pages of Article summaries for the course ‘Marketing Management’ (BT1203). Includes all course required literature.

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Erasmus Universiteit Rotterdam • Marketing Management

Organisational Behaviour Summary (BT1102)

(1)

5x verkocht

57 pages of book summary for the course ‘Organisational Behaviour’ (BT1102). Includes all required literature chapters; Robbins, Judge & Campbell (2018)- Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12

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Cross-National Comparative Research Summary (CM1011)

$4.59

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Article summaries for the course ‘Research Workshop 1: Cross-national Comparative Research (CM1011).' Includes all required literature; Livingstone (2003); Kuipers (2011); Knott (2004), and Taylor.

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Erasmus university rotterdam • RW1: Cross-national Comparative Research

Communication Management Summary (CM2010)

(1)

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Article and book summaries for the course ‘Communication Management (CM2010).' Includes all required literature; Dahl, S. (2018). Social media marketing: Theories and applications (Chapter 1, 2, 3, 5, 6, 7, 8, 9, 10, 11, 12); Aula (2010); Baird & Parasnis (2011); Kesavan & Bernacchi (2013)

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New Media and International Business Summary (CM2550)

(6)

$5.49

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Summary of books for the course ‘New Media and International Business (CM2550)'. Includes all required literature; Cunningham & Craig (Introduction, Chapter 1, 2, 3, 4, 5); de la Hera (Chapter 1, 2, 8)

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Global Advertising (CM2049) Summary

(4)

$5.59

25x verkocht

Please be aware that this summary was primarily created for the Global Advertising course at the Erasmus University. Therefore, the chapters are not in chronological order but instead the layout was created so that it matches the weekly module structure. 47 pages of summaries for the course ‘Global Advertising’ (CM2049). Includes all required chapters from de Mooji’s book ‘Global marketing and advertising: Understanding cultural paradoxes’ Chapters; 1, 2, 3, 4, 5, 6, 7, 8, 9, 1...

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Digital Content Summary (CM2011)

$4.79

7x verkocht

23 pages of Article summaries for the course Digital Content (CM2011). Includes all required literature; Burgess, Couldry, Fraustino & Ma, Madden &Janoske & Briones, Brekke & Thorsbjornsrud, Van Dijck, Joosten, Jenkins & Ford & Green, Ashley & Tuten, Effing & Spil, Transmedia Bible, Duffy & Kissinger, Hargittai & Walejko.

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Erasmus university rotterdam • Digital Content

Communication in Everyday Life / Introduction to Human Communication Study notes

$5.19

4x verkocht

51 Pages of Summaries and study notes from the book 'Communication in Everyday life', Lectures, articles and tutorials for the Erasmus University course IBCoM (Communication and Media)

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