Larissavantwestende1

$7.18

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This is for the course Marketing Strategy (BM04MM). This bundle contains a summary of the lectures & cases, and a summary of the mandatory articles.

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• 2 items •
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Summary Marketing Strategy articles (BM04MM) • Samenvatting
Summary Marketing Strategy Lectures (BM04MM) • Samenvatting

Summary Marketing Strategy Lectures (BM04MM)

(1)

0x verkocht

This summary is for the course Marketing Strategy (BM04MM). This is a summary of all of the lectures for the exam. It also includes summaries of the case discussions and figures from the slides for extra clarity.

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• 29 pagina's •
door larissavantwestende1 •
geupload 2021

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Erasmus Universiteit Rotterdam • Marketing Strategy
Marketing Strategy summaries • Door larissavantwestende1

Summary Marketing Strategy articles (BM04MM)

1x verkocht

This summary covers all mandatory articles for the course Marketing Strategy (BM04MM), excluding the case studies. It includes the most important parts and concepts from all articles, and has some important figures from the articles.

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• 20 pagina's •
door larissavantwestende1 •
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Erasmus Universiteit Rotterdam • Marketing Strategy
Marketing Strategy summaries • Door larissavantwestende1

Consumer Behavior summaries (BM01MM)

$7.18

2x verkocht

This bundle contains a summary of the lectures, and a summary of all the mandatory articles for the course.

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• 2 items •
door larissavantwestende1 •
geupload 2021

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Summary Consumer Behaviour articles (BM01MM) • Samenvatting
Summary Consumer Behaviour lectures (BM01MM) • Samenvatting

Summary Consumer Behaviour lectures (BM01MM)

(1)

$4.19

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A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.

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• 9 pagina's •
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Full summary Consumer Marketing Research (BM02MM)

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A summary of all the material for Consumer Marketing Research (only lectures). It includes concept definitions, steps of the marketing research process, how to interpret R output, and screenshots of important lecture slides etcetera.

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• 33 pagina's •
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Erasmus Universiteit Rotterdam • Consumer Marketing Research

Summary Consumer Behaviour articles (BM01MM)

(1)

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A summary of all the articles mandatory for the exam. A focus on the theoretical frameworks and findings/conclusions (no methods). Written for the October 2021 exam.

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• 24 pagina's •
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Full summary Influencing People (BKBMIN017)

(5)

$6.58

19x verkocht

This is a complete summary of the RSM minor Influencing People: The Psychology of Decisions and Persuasion. It includes concept lists, video notes, notes from the articles, and answers to open questions (only those I deemed relevant for the exam). Some of the tables and graphs are also included to illustrate some concepts more clearly. It discusses all 9 modules, which are: System I&II and Heuristics and Biases, Decisions under risk, Principles of persuasion, Choice architecture, Made to stick, ...

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• 43 pagina's •
door larissavantwestende1 •
geupload 2020