Rwsmits
Op deze pagina vind je alle documenten, voordeelbundels en oefenvragen die worden aangeboden door verkoper rwsmits.
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9 items
Lectures & articles (comprehensive & condensed summaries) - Consumer Marketing (E_MKT_CM)
This bundle contains the summaries for the lectures, a detailed summary of each article, and a condensed summary of the articles' main findings, presented in an insightful way, complete with conceptual models.
- Voordeelbundel
- • 2 items •
- Articles (detailed summary) - Consumer marketing (E_MKT_CM) • Samenvatting
- Articles summary (condensed version) - Consumer marketing • Samenvatting
Customer and Marketin Analytics - Exam preparation bundle (summaries)
The bundle contains a comprehensive 18-page summary of all lectures, and 3 summaries of the assignments (all completed with 10/10 scores), in which each step of the following processes is outlined:

• Factor analysis
• Linear regression
• Logistic regression

(Conjoint analyis is explained in-depth at the end of the lecture summary)
- Voordeelbundel
- • 4 items •
- Summary - Customer and Marketing Analytics (E_MKT_CMA) • Samenvatting
- Linear regression in marketing - summary • Samenvatting
- Logistic regression in marketing - summary • Samenvatting
- Factor analysis in marketing - summary • Samenvatting