Hospitality Management

Marketing in the hospitality industry presentation is about its introduction, importance of marketing, travel industry marketing, understanding marketing, marketing management, five marketing management philosophies, service characteristics of hospitality and tourism marketing, the marketing environment, market segmentation, targeting, and positioning, designing and managing products, internal marketing, pricing products: pricing considerations, approaches and strategy, distribution channels, pr...

HRM for tourism and hospitality industry - an introduction presentation is about introduction, who makes up the tourism and hospitality workforce?, definition of HRM, in a nut shell, the challenge of HRM, hard and soft approach, what hard and soft approaches to HRM point to, best fit vs. best practice, best fit, best practice, HRM cycle, the bad news...pessimistic views of HRM in tourism and hospitality, the good news...best practice in tourism and hospitality and conclusion.

Hotel organisation and its jobs presentation is about organisational chart, typical job responsibilities of department managers, general manager, assistant general manager, food and beverages director, executive housekeeper, human resources manager, marketing and sales director, front office manager, controller, director of security, parking garage manager and typical front office organisation.

Hospitality concepts and emerging ones presentation is about introduction, hospitality industry, swot analysis, the hospitality market concept is based around these five elements, classification of hotels, trends in hospitality sector, challenges, emerging concepts, spa, types of spa, challenges, residential hotels/service apartments, destination resort, ecotels, airport hotel, condo hotels, timeshare, types of timeshare, mixed used project, modular hotels and unique hotels in the world.

Managerial work in the hospitality industry presentation is about overview of the hospitality industry, the hospitality business and you, objectives, what is hospitality, the pineapple tradition, scope of the hospitality industry, characteristics of the hospitality industry, industry relationships, corporate philosophy, corporate culture, mission statement, goal, Marriott's vision and mission, strategy/tactics, trends in the hospitality industry, the role of service in the hospitality industry,...

Hospitality Law and Legislation presentation is about law, prevention philosophy, the future hospitality manager and the legal environment, the hospitality manager and legal management, historical origins of the law, the evolutionary nature of the common law, classification of laws, sources of law, legislations, hospitality and legislations, international legal context, preventative legal management, STEM, prevention philosophy, the components of STEM, STEM the tide of litigation, select, applic...

The impacts of globalisation in hotel industry and its negative effects presentation is about introduction, increasing levels of globalisation in hotel industry, types of hotels according to management, impacts on organisational cultures, impacts on organisational structure, discussing the impacts of globalisation on hotel industry, positive effects, negative effects, rectifying negative points and conclusion.

External Environment & The Planning and Development Process Presentation is about introduction, company's microenvironment, company's macro-environment, major forces of the macro-environment, demographic environment, economic environment, natural environment, technological environment, cultural environment, legal and political environment, competitive analysis, levels of competition, industry competition, Porter's Model of Industry Competition, Porter's 5 forces-barriers to entry, threats o...

The role of culture presentation is about the nature of culture, characteristics of culture, values in culture, priorities of cultural values, stereotyping, a model of culture, Hofstede's cultural dimensions, attitudinal dimensions of culture, synthesis of country clusters, Trompenaars' cultural dimensions, culture and management, how culture affects managerial approaches, taking care of those who take care of customers and Ritz Carlton.