SPMT 370

SPMT 370 TEST 1 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ ulitarian value Gratification derived because something helps a consumer solve aproblem or accomplish some task Hedonic value derived from the immediate gratification that comes from someactivity Homeostasis -prevention focused Value =benefits (what you get) - Cost (What you give) internal factors external factors reference groups -primary -secondary -associative -aspirational -dissociative primary g...

SPMT 370: EXAM 2 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ memory psychological process by which knowledge is recorded, via learning, and information is stored and retrieved Multiple Store Theory of Memory explains memory as utilizing three different storage areas within the brain: sensory -> short-term (workbench) -> long-term Sensory Memory (characteristics) unlimited capacity, very limited duration, iconic memory, echoic storage Workbench (short-term) Memory lim...

SPMT 370 EXAM 2 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ Lack of interest in pro football teams in the south is because of _______________ SEC footprint When covering college football you're covering it _______________ Year Round 4% of America is on X or twitter and they are passionate about __________________ Sports and Politics Ross Dellenger says the most important part of his job is ___________________ Relationships What did Ross Say about Texas A&M? A&M is an ...

SPMT 370- FAN BEHAVIOR EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS VERIFIED Situational influences contextual effects that have an impact on the value a consumer expects or obtains from a purchase or consumption, and are independent of enduring consumer, brand, or product characteristics. Types of consumers participant and spectator consumers 3 step basic marketing philosophy - Understanding what the consumer wants (segmenting) - Finding out the best way to meet that want (target...

SPMT 370 WALTEMYER UNIT 1 TEST EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ Course Behavior is a dynamic process, that can involve many people, involves many decisions, and involves consumer emotions consumer behavior as a field of study study of consumers as they go about the consumption process; the science of studying how consumers seek value in an effort to address real needs Segmentation Types Behavior, Demographic, Psychographic Behavior segmentation type Need-ba...

SPMT 370 EXAM 3 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ What is the heart of consumer decision making? Value The basic consumer behavior process works in conjunction with the... decision making process 5 stages of decision making process 1. Problem/opportunity = want/need recognition 2. Search for information related to want/need 3. Evaluation of alternatives/options 4. Choice/decision 5. Post-choice and consumption evaluation Extended decision making consumers mov...

SPMT 370 UNIT 1 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ Motivation Driving force behind action needed to achieve a goal motivation influences Consumer wants and needs Consumer Personality (individual characteristics) values, motivation, personality, lifestyle, self-image, emotions regulatory focus theory consumer behavior is centered around two primary motivation orientations What are the two primary orientation within consumer motivation Homostasis and self im...

SPMT 370 QUIZ 2 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ Products Are what a company makes Brands What the customer buys A brand is: A name, term, sign, symbol, design, or some combination that identifies the products of a firm while differentiating them from the competitions (Boone & Kurtz,2005) Branding (verb) Is the process of creating an identity - both physical and emotional trigger to create a relationship between consumers and the product/service. Loyalty ...

SPMT 370 MIDTERM REVIEW EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ avid fan fan with stronger than average loyalty, enthusiasm, and puts more energy and time into being a fan socialization process which people learn attitudes, values, and actions appropriate as a member of society need for inner peace in self actualization category of maslow's hierarchy of needs; a fans desire high context communication useful to sport professionals when interacting with fans from...

SPMT 370 FINAL EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ What are the three perspective of the decision making process? -Rational decision-making perspective -Experiential decision making perspective -Behavioral influence decision-making perspective Satisficing practice of using decision-making shortcuts to arrive at satisfactory, rather than optimal, decisions Decision making approaches Extended decision making Limited decision making: Habitual or routine decisio...