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Florest

On this page, you find all documents, package deals, and flashcards offered by seller florest.

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Advertising & Media Channels - Article Summary 2024 (MSC Marketing)

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$8.97
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This document contains a summary of all the required readings for Advertising and Media Channels, a course part of MSc Marketing at VU Amsterdam. Do not get intimidated by the page count, I start every article on a new page for readability. So there are quite some white spaces :) I also included graphs and tables which can be skimmed.

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  • Summary
  •  • 70 pages • 
  • by florest • 
  • uploaded  2024
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Marketing Strategy - Articles Summary 2023

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Summary of all the 7 required article readings for the course Marketing Strategy ( E_MKT_MSTRAT), part of the Master Marketing at VU.

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  • Summary
  •  • 26 pages • 
  • by florest • 
  • uploaded  2023
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Digital Marketing & Technology Article Summary - 2023

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$10.05
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This document contains a detailed summary of all the required articles for the course Digital Marketing & Technology (E_MKT_DMT), in 2023.

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  • Summary
  •  • 53 pages • 
  • by florest • 
  • uploaded  2023
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Articles Summary 2023 - Consumer Marketing, Msc Marketing VU

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This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.

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  • Summary
  •  • 43 pages • 
  • by florest • 
  • uploaded  2023
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Articles Summary Digital Marketing & Metrics - 2023

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This document contains a detailed summary of all the 17 articles that need to be studied for the exam.

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  • Summary
  •  • 46 pages • 
  • by florest • 
  • uploaded  2023
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Articles Summary Consumer Behavior

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This document contains a summary of all 6 articles that need to be studied for the Consumer Behavior exam: Etkin, J. (2016). The hidden cost of personal quantification. Novemsky, N., Dhar, R., Schwarz, N., & Simonson, I. (2007). Preference fluency in consumer choice. Puntoni, S., Sweldens, S., & Tavassoli, N.T. (2011). Gender identity salience and perceived vulnerability to breast cancer. Scott, S.E., Rozin, P., & Small, D.A. (2020). Consumers prefer “natural” more for preventat...

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  • Summary
  •  • 16 pages • 
  • by florest • 
  • uploaded  2023
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Summary Book Consumer Behavior - Kardes et al.

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This document summarizes the following chapters from the book: Consumer Behavior (2nd edition). Frank R. Kardes, Maria L. Cronley, & Thomas W. Cline 1. Understanding Consumer Behavior and Consumer Research 4. Consumer Perception 5. Learning and Memory 6. Automatic Information Processing 7. Motivation and Emotion 8. Attitude and Judgment Formation and Change 9. The Consumer Decision Making Process 10. Product Consideration, Evaluation, and Choice 11. Behavioral Decision Theory ...

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  •  Book
  • Summary
  •  • 35 pages • 
  • by florest • 
  • uploaded  2023
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Summary Lectures + Articles Marketing in Emerging Economies

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$8.97
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This document contains detailed notes of the lecture slides, and a summary of the articles. Furthermore, it contains some book notes to better explain certain concepts. It also contains the guest lecture and all knowledge clips. My exam grade with this summary was an 8.2.

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  • Summary
  •  • 46 pages • 
  • by florest • 
  • uploaded  2022
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Lecture Notes + Summary Book Human Resource Management: A Global Perspective

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This document contains lecture notes and a summary of chapters 1, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, and 15 of the book International Human Resource Management. These have to be studied for the exam of the course Human Resource Management: A Global Perspective.

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  •  Book
  • Summary
  •  • 96 pages • 
  • by florest • 
  • uploaded  2022
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Summary Business Information System - Lecture Notes and Chapters IBA

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This document contains detailed lecture notes and images of the course Business Information System. Starting from page 62, there are extra notes on the bookchapters 1,2,3,4,5,6,7,8,9,10 and the tech briefing.

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  •  Book
  • Summary
  •  • 84 pages • 
  • by florest • 
  • uploaded  2021
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