Zeenoche

Managing the service encounter presentation is about the service culture, establishment of a service culture, turning the organisational structure upside down, moments of truth, service encounter success factors, service encounters, systems view of services, the quality of service experiences, Nordic school of throughts, Lehtinen and Lehtinen, functional quality, North American School of thoughts, service quality model, service quality dimensions, gap analysis, role of expectations in a service,...

Consumer behaviour presentation is about a model of buying behaviour, characteristics affecting consumer behaviour, cultural factors, consumer behaviour across international cultures, social class, family, family-children, roles and status, age and life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept, motivation-Maslow's theory, motivation-Herzberg's theory, perception, selective attention, learning, beliefs and attitudes, the buyer decision process, need r...

Market Segmentation, Targeting and Positioning presentation is about customer-driven marketing strategy, differentiation, competitive and product differentiation, selecting the right competitive advantages, market segmentation, the process, segmenting variables, geographic segmentation, demographic segmentation, psychographic segmentation, usage segmentation, benefit segmentation, price segmentation, segmenting the tourist market, market targeting, niche marketing, steps in target marketing, mar...

The marketing environment presentation is about the company's micro environment, existing competitors, barriers to entry, exit and competition, macroenvironment-demographic environment, macroenvironment-economic environment, macroenvironment-natural environment, sustainability, macroenvironment-technological environment, macroenvironment-political environment, legislation and regulation affecting business, macro-environment-cultural environment, persistence of cultural values, responding to the...

The marketing mix presentation is about its definition, developing an integrated marketing mix, product, price, promotion, place, people, employee interaction with visitors, internal marketing, process, physical environment, the marketing mix, hospitality product/service mix and complexity of the product/service mix.

Characteristics of services presentation is about definition of services, intangibles, intangibility, inseparability, variability, perishability, management strategies for service businesses, seasonality and characteristics of goods vs services.

The marketing concept presentation is about its definition, marketing in a global economy, customer value and satisfaction, satisfied customers, goals of marketing, needs, wants and demands, defining marketing, marketing offer, marketing complexities and definition, customer value, customer satisfaction, markets, marketing management, marketing management philosophies, production concept, product concept, selling concept, marketing concept, product, societal-marketing concept, exchange and relat...

Introduction to Tourism and Hospitality Studies Module consists of 11 presentations, 1 essay and 1 assignment.

Assess the 21st century historical developments that have had a great impact on the development of tourism and hospitality industry and identify why this industry is important to economies assignment is about sustainable tourism, ecotourism, pro-poor tourism, recession tourism, medical tourism, educational tourism, creative tourism, dark tourism, doom tourism, growth, sports tourism, the megatrends and tourist developments, hard and soft tourism, characteristics of 'so far tourism' and 'futur...

Travellers - 4 members family presentation is about rent a car, going for a trip, car rental agency, go to beach and party with the multiplier, the multiplier effect, food lodging and entertainment, step by step working of 'multiplier', economic impacts of tourism, foreign exchange earnings, contribution to government revenues, employment generation, stimulation of infrastructure investment, contribution to local economies and conclusion.