J494

J494 MIDTERM TEST EXAM QUESTIONS AND ANSWERS LATEST UPDATE 3 stages of strategic communication research 1. formative ss 3. evaluation formative research provides data and perspective to guide campaign creation. (before) process research monitors the implementation of the campaign to assess internal and external outputs and signal when adjustments are needed. (during) evaluation provides data to assess the success of a campaign based on the achievement of stated objectives. (after) ...

J494 TEST FINAL EXAM QUESTIONS AND ANSWERS LATEST UPDATE Content Analysis Process 1. Develop research q's 2. Figure out which messages are available for coding and fit the research purpose 3. Select units for coding 4. Develop and test codebook and coding sheet 5. Select sample or census 6. Code 7. Interpret coding results Content Analysis Characteristics -Objective: Carried out according to rules and procedures -Systematic: Identifying content to be coded, coding and interpret...

J494 TEST EXAM QUESTIONS AND ANSWERS LATEST UPDATE Sample individuals from a population for research Sampling frame a list of individuals from whom the sample is drawn How often does the census go? Why is it important? every 10 years, determines government funding Is the census truly a census? No, it does not include every person in the US. in a true census, the population and census are equal no generalization no error When you generalize a sample to a population, you have error. ...

J494 TEST EXAM QUESTIONS AND ANSWERS LATEST UPDATE Estimology How we know what we know By looking at the relationship between a subject and an object we can explore the idea of ********** and how it influences research design. Qualitative the descriptive and conceptual findings collected through questionnaires, interviews, or observation. WHEN TO USE qualitative - "Soft" data (usually inductive) - Uncontrolled, subjective, random observation - open-ended, free response, unstru...

J494 TEST FINAL EXAM QUESTIONS AND ANSWERS LATEST UPDATE Strength of the survey research method? A) Useful in describing large populations B) Finding may be generalized if random sample C) Range of delivery vehicles D) All of the above When designing a questionnaire for the survey method? A) Avoid writing biased questions B) Avoid yes/no questions C) Keep it as short as possible to avoid respondent fatigue D) All of the above Goal of the communication audit research method is to? ...

J494 TEST EXAM QUESTIONS AND ANSWERS LATEST UPDATE Research An attempt to discover something Social research The process of formulating and seeking answers to questions about the social world Research methods Secondary research, interviews, focus groups, surveys, experiments, content analysis, usability testing Key point of research methods A variety of approaches can be used to study social phenomena, the best strategy to use is multiple approaches that don't share the same weakn...

J 494 MEGA QUIZ QUESTIONS AND ANSWERS LATEST UPDATE It is our responsibility as researchers to let research participants know who (the organization) is collecting the data. True According to Shafer, after this class, which of the following should be the only excuse you have to not conduct research on a communication campaign? None of these is an excuse Which of the following would NOT be a good example of a research goal? What are the prevailing attitudes about our product Research ...

J494 RESEARCH AND COMMUNICATION EXAM QUESTIONS AND ANSWERS LATEST UPDATE What is research? The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions. Examples of Strategic Communication Situation Analysis Target Audience Analysis Creative Development Media Analysis/Placement Campaign Tracking Situation Analysis the systematic collection and study of past and present data to identify trends, forces, and conditions...

J494 MIDTERM TEST EXAM QUESTIONS AND ANSWERS LATEST UPDATE Epistemology How do we know what we know method of tenacity, method of intuition, method of authority, scientific method Qualitative "soft" data (usually inductive) uncontrolled, subjective, random observation usually open-ended, free response, unstructured usually valid but not "reliable" rarely "projectable" to larger audiences generally uses nonrandom samples Quantitative "hard" data (usually ...

J494 TEST 1 STUDY SHEET EXAM QUESTIONS AND ANSWERS LATEST UPDATE Levels of measurement Different ways to categorize data (nominal, ordinal, etc.) Stratified sampling in content analysis Sampling technique where the population is divided into subgroups and samples are taken from each subgroup Types of level of data Different categories of data (nominal, ordinal, etc.) Method of Tenacity Believing something is true because it has always been that way Method of Intuition Believing som...