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Exam (elaborations)
Module 12 Study Guide Exam And All Actual Answers.
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---5June 20252024/2025A+
- The term _______________ describes price reductions given to buyers in exchange for turning-in old products as newer versions of the same product is purchased. - Answer Trade-in allowances 
 
Which descriptive word should marketers rarely if ever use when seeking to position and/or differentiate their brands? - Answer Cheap 
 
Which domestic market sector best illustrates an oligopolistic market? - Answer Airlines 
 
__________ is/are the product attribute that most consumers can most e...
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Exam (elaborations)
MART211 Final Exam And All Correct Answers Graded A+2025.
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---9June 20252024/2025A+
- Marketing flows in channels in B2B - Answer Producers, Wholesalers, Retailers, Consumers 
 
First way of category management - Answer A way of treating products as a group of products instead of individual products 
 
Second way of category management - Answer A way of grouping products by general purpose 
 
Product managers ensure that... - Answer manufacturing processes run reliably and effieciently. 
 
Responsibilities of a product manager includes - Answer Planning and organis...
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Exam (elaborations)
MART211 Exam Prep Questions And Already Passed Answers.
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---3June 20252024/2025A+
- what is a marketing channel, and why is it important - Answer the route in which goods, services, communications, information and money flow through the channel to get to the consumer. 
 
what are the four flows in marketing channel - Answer goods/services down 
money up 
communication down 
information up 
 
how do goods and services move in a channel - Answer direct - sent straight from the manufacturer to the consumer no intermediaries 
indirect - the product or service is moved down...
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Exam (elaborations)
Mart210 Otago Final Exam And All Correct Answers.
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---10June 20252024/2025A+
- innate need - Answer physiological (food, water, air, clothing, shelter, sex). 
 
acquired needs - Answer needs that we learn in response to our culture or environment 
 
model of the motivation process - Answer 
 
3 times of motivational conflicts - Answer approach-approach, approach-avoid, avoid-avoid 
 
approach-approach - Answer conflict between two desirable alternatives 
 
approach- avoid - Answer conflict between a desirable and an undesirable alternative linked to the ...
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Exam (elaborations)
MART112 - Exam Revision Questions And Actual Answers.
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---17June 20252024/2025A+
- Marketing - Answer The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large 
 
Customer Value - Answer The difference between the benefits the customer gains from owning and using a product and the costs of obtaining the product 
 
Marketing involves 4 main activities: - Answer 1. Analysis 
2. Planning 
3. Implementing 
4. Control 
 
4 Business Concepts: - An...
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Exam (elaborations)
MART112 Terms Test Questions And All Correct Answers.
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---6June 20252024/2025A+
- What are the purchase decision making model steps? - Answer 1. Recognise the problem 
2. Information research 
3. Evaluate alternatives 
4. Purchase decision 
5. Post purchase evaluation 
 
What are the 'selves'? - Answer Idea of having multiple images of who we are. Ideal self, real self, social self 
 
What are the 5 Maslow needs? - Answer 1. Self actualisation 
2. Esteem 
3. Social 
4. Safety 
5. Physiological 
 
What is marketing? - Answer An organisational function and a s...
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