Liamxavier

Coding - -the process of assigning a numerical score or other character symbol to previously edited data. -Codes - -rules for interpreting, classifying, and recording data in the coding process; also, the actual numerical or other character symbols assigned to raw data. -Dummy coding - -Numeric "1" or "0" coding where each number represents an alternate response such as "female" or "male." -Effects coding - -An alternative to dummy cod- ing using the values of -1 and +1 to repre...

Multivariate Data Analysis - -Research that involves three or more, or that is concerned with underlying dimensions among multiple variables, will involve multivariate statistical analysis. -Variate - -A mathematical way in which a set of variables can be represented with one equation. A linear combination of variables, each contributing to the overall meaning of the variate based upon an empirically derived weight. -Dependence techniques - -Explain or predict one or more dependent...

Behavior - -all observable processes by which an animal responds to perceived changes in the internal state of its body or in the external worl -ethology - -the study of the immediate causes and the evolutionary causes of behavior -behavioral ecology - -the study of relationships btwn the behavior of an animal species and its abiotic and biotic environment -sociobiology - -the study of biological basis of social behavior, particularly the selective value of different social systems -...

Consumer Behavior - -The totality of consumer decisions with respect to the acquisition, consumption, and disposal of goods, services, time, and ideas by human decision-making unit -Customer Journey - -1. Pre-purchase: searching for products 2. Purchase 3. Post-Purchase: consumption & disposal (Consumption may be 1 time or multiple, single or sha

What are the four major uses of applications of an understanding of consumer behavior? - -Marketing Strategy, Regulatory Policy, Social Marketing, Informed Individuals -What is involved in the company analysis phase of market analysis in figure 1-1? - -The firm must understand its ability to meet evolving customer needs better than the competition

Exposure - -Occurs when consumers come into contact with information in the environment, some-times through their own intentional behaviors and sometimes by accident. -Attention - -The process by which consumers select information in the environment to interpret. Also, the point at which consumers become conscious or aware of certain stimuli. -In

purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase. its a temporary state. -product involvement - -the personal relevance of a particular product category, can be involved in brand and still have low purchase involvement -nominal decision making - -habitua

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative im

Consumer behaviour - -The buying behaviour of final consumers (individuals and households who buy goods and services for personal consumption). ->Easy to study what consumers do, but much harder to figure out why they do it!<--- -Why study CB? - -To plan effective marketing strategies -Predict the effect of potential marketing actions -Understand why past marketing actions were ineffective -Avoid repeated trial and error -To help with segmentation and targeting -Factors that inf...

Consumer Behavior - -the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society -4 Applications of Consumer Behavior - -1. Marketing Strategy 2. Regulatory Policy 3. Social Marketing 4. Informed Individuals -Market Analysis 4 Components - -1. The Consumers 2. The Company 3. The Competitors 4. The Con...